Honeycomb

BRANDING | MARKETING | PRODUCT DESIGN


In our modern lifestyles, we seem to always be connected to a device. We helped Honeycomb bring their solution to life to solve our never-ending thirst: power.


Honeycomb

BRANDING | MARKETING | PRODUCT DESIGN


In our modern lifestyles, we seem to always be connected to a device. We helped Honeycomb bring their solution to life to solve our never-ending thirst: power.


Power Driven Brand



How do you penetrate a saturated consumer electronics market? The team at Concept Green strategically decided to take the premium position. Investments in premium materials, premium finishes, and high quality packaging, helped Honeycomb launch at CES with it’s first customer ,WalMart. Less than two years later, Honeycomb products are on the shelf at over 3,500+ Wal-Mart stores, 600+ Sam’s Club and Amazon.com.

Brand



– Mission
– Naming
– Logo
– Icons
– Colors
– Graphic elements
– Guidelines

 

Packaging


– Battery packs
– Wireless charging powerbanks
– Phone cases
– Open box experience: quick start guide, product brochure, t-shirt, poster, stickers, registration sign up

Website



– E-commerce with Shopify
– Walmart locator

Marketing


– Influencer:
– Video: Educational, Entertainment on YouTube
– Cultural: (weekly show on Facebook Live)
– Sharing: Pinterest, Instagram, Google+
ADVERTISING
– Facebook (CPM and CPA)
– Instagram (CPM and CPA)

Retailers

The CRISPx team helped build our brand from scratch and has been a turn-key full service marketing partner ever since. We are on opposite ends of America, but they feel like they are in the next room.Lee McDonald - VP Sales, Honeycomb