Syber

BRANDING | MARKETING | PRODUCT DESIGN


We helped CyberpowerPC build a brand for a new type of gaming PC. It’s the ultimate combination of power and value.


Syber

BRANDING | MARKETING | PRODUCT DESIGN


We helped CyberpowerPC build a brand for a new type of gaming PC. It’s the ultimate combination of power and value.


Gamers First.



Custom designed in Southern California and committed to running the latest tech, SYBER is ready to game in any situation. From compact, powerful machines that dominate the living room, to high powered VR beasts that put the gamer into new worlds, we are dedicated to bringing our customers the best gaming experience possible.

Naming with the Nia Effect



The Nia effect – is consumer behavior effect, used in branding and states that consumers prefer shortened brand names over long ones and also tend to trim long brand names into short ones themselves. Yes, like FedEx, Amex, Mac, Bud, and Coke.

When CyberpowerPC needed a new in-house brand, the answer was obvious.

 

Product DNA



When we started the concepts for the Syber product DNA, we knew we had to hit three objectives. First was to design a beautiful yet, powerful aesthetic that would appeal to gamers. Second, we had to explore functions and forms that will make Syber unique. Finally, we wanted Syber PC’s to have meaning beyond it’s essential functions.

Our Models


Syber is official partners with Steam, HTC Vive, and the eSports Arena in Santa Ana, CA. This allows us to focus on specific entertainment avenues for the gamer. VR-ready out of the box, the Syber S-Series, C-Series, M-Series, and XL-Series computers are serious machines packed with the latest intel CPUs, powerful video cards, and premium PC components. A division of CyberPower PC, we set ourselves apart from the competition because we’ve already won.

Proper Packaging



As with life, safety first. The unique PC designs required us to redesign the packaging from the inside out.
Starting with an update of the foam to insure safe shipments. After confirming safe delivery, we focused on designing from the outside in.
Our goal is to design an open box experience that rivals your holiday gifts.





Websites for the US and UK


With a division in Europe, our team was tasked with developing a site that would be easily updated for both the US and UK marketing teams. In addition, the design would maintain a consistency with a sales driven configurator that was hosted on a separate environment.

Sales

2014
UNITS SOLD

2015
UNITS SOLD

2016
UNITS SOLD
CRISPx was integral in helping us build our in-house brand, Syber. They worked directly with every department to drive success in execution and sales.CyberpowerPC