At CRISPx, we believe that great designs should be backed up with data to support the design choices. Designs that are created based solely on intuition and gut-feeling don’t cut it anymore these days.

We believe in using data to support our designs and to create an overall better experience for users.

How do we practice data-driven design?

CRISPx begins its data-driven design process with research and analytics. Below are just a few of the steps we take and tools we use in our data-driven design process:

  • Competitive audit
  • Web analytics
  • Stakeholder interviews
  • User personas
  • User testing
  • A/B testing
  • Screen recordings
  • Heat maps

Web User Interface (UI) and User Experience (UX) trends are a fickle space. Within just a few months, a new concept — if potent enough — will be taken for granted by users, leaving even recently redesigned websites behind.

The standard way to handle this is to simply digest whatever new trends are occurring, glance at the number of visitors to the page after each change, and voilà: a modern website that pulls in at least as many clicks as before!

There’s a problem here. Sure, this meets the standards most web designers feel they need to meet: new feature implemented, stable or rising visitors, done.

But what about the business represented by this website? Are they actually benefiting from any of this?

That’s where data-driven design comes in.

Data-Driven Design: the Basics

The dichotomy outlined above is how website overhauls play out for most businesses out there. A new trend emerges, they contract out an update that matches the perceived value of that new concept, and they get an overhauled website that may or may not actually impact their bottom line.

Data-driven design looks beyond that simplistic level by:

  • Leveraging market-wide data
  • Using more complex analytics, such as where visitors came from and if they converted into contacting businesses directly or buying products on the website
  • Creating multiple new design concepts and swapping out those that fail to meet standards before they damage profits
  • Leveraging generative design that subtly changes based on the needs of live users
  • Scaling features based on user demand, making sure small businesses get the same level of uptime and usability as large companies
  • And much more, uniquely developed based on the data-driven requirements of each client

Is Data-Driven Design Applicable to My Business?

In short: absolutely!

The point of the data-driven approach — going beyond simple analytics like number of visitors, but how they use a business website and what makes them stay engaged — is to craft a completely unique website that serves each business on a case-by-case basis.

Interested in learning more about how data-driven design can connect more new customers or leads from your business website?

Contact us today to make your idea become our next success story.

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