Logo
The 18Main logo is generally presented in three formats: Light background, Clear background, and Dark background.
Do not alter, distort, or change the logo’s proportions, spacing, or colors.
In the case of monochrome application, pure white or pure black may be used in lieu of Atlantic Blue.
Colors
These colors define the 18Main global brand.
ATLANTIC
Pantone 2161C
RGB 32, 82, 128
CMYK 75, 36, 0, 50
HEX #205280
MIST
Pantone 656C
RGB 225, 231, 242
CMYK 7, 5, 0, 5
HEX #E1E7F2
COAL
Pantone Black 6C
RGB 24, 24, 33
CMYK 27, 27, 0, 87
HEX #181821
FOG
Pantone 427C
RGB 238, 238, 238
CMYK 0, 0, 0, 7
HEX #EEEEEE
WHITE
Opaque White
RGB 255, 255, 255
CMYK 0, 0, 0, 0
HEX #FFFFFF
PEACOCK
Pantone 303C
RGB 2, 42, 55
CMYK 96, 24, 0, 78
HEX #022A37
CONCORD
Pantone 2380C
RGB 51, 51, 81
CMYK 37, 37, 0, 68
HEX #333351
HYACINTH
Pantone 5285C
RGB 144, 144, 167
CMYK 14, 14, 0, 35
HEX #9090A7
Fonts
These fonts define the 18Main brand.
Icons
18Main uses custom icons for its icon set.
Brand Assets
The 18Main brand assets, including logo, fonts, and icons, are available for download below.