The XFX logo is available in two color ways: white and black. The primary XFX logo is the white version on a black background. The alternate XFX logo is the white version on a crimson-ruby gradient background.

The black version of the XFX logo is only to be used on light backgrounds, preferably white. An icon version of the logo is also available for use in situations where the full XFX logo would be rendered illegible. The preferred icon usage is the white icon on a black background.


These colors define the XFX global brand.


Pantone 199C
RGB 213, 0, 50
CMYK 0, 100, 77, 16
HEX #D50032


Pantone 206C
RGB 238, 30, 91
CMYK 0, 87 62, 7


Pantone Black 6C
RGB 0, 0, 0
CMYK 50, 50, 50, 100
HEX #00000


Opaque White
RGB 255, 255, 255
CMYK 0, 0, 0, 0


These fonts define the XFX brand.

Image Guidelines

XFX images are styled as shown below.

Header Image

Social Media Post


XFX uses Material icons for its icon set.

Brand Assets

The XFX brand assets, including logo, fonts, and icons, are available for download below.

Download All Brand Assets