CES - Transformers + Lightyear + K1

Roboten Captivates CES with Electrifying Visuals for Transformers, Buzz Lightyear & K1

Challenge

For the Consumer Electronics Show (CES), Robosen needed to make a splash. They were showcasing three innovative robots – the Transformers, Buzz Lightyear, and K1 – and needed to capture attention amidst the overwhelming CES spectacle.

Solution

Our agency rose to the challenge by crafting a comprehensive visual strategy that would showcase the power and personality of each robot, leveraging the principles of the DOSE Method (Dopamine-Obsessed Selling Engine) to trigger excitement and desire.

A Multi-Bot Visual Symphony

• Showstopping Key Art with DOSE™: We developed unique key art for each robot, applying DOSE™ principles to:some text
  • Transformers: Emphasize the robots' seamless transformation sequence using animation or motion graphics, triggering a sense of awe and wonder.
  • Buzz Lightyear: Capture Buzz's iconic silhouette in a heroic pose, showcasing his realistic design and advanced features like flight or laser fire, evoking childhood nostalgia and a desire to own a piece of Toy Story magic.
  • K1: Highlight its sleek design and cutting-edge AI capabilities using futuristic visuals and lighting effects, sparking curiosity and a desire to see the robot's intelligence in action.
• Immersive Booth Experience with DOSE™: We designed a captivating booth experience:some text
  • Large-scale displays featuring the key art would create a sense of awe and scale.
  • Interactive elements allowed attendees to virtually explore the robots' functionalities, fulfilling the desire for hands-on engagement.
  • Video presentations showcased the robots in action, further igniting a desire to own one.
• Social Media Blitz with DOSE™: We created engaging social media content throughout CES, playing on DOSE™ principles:some text
  • Short, visually stunning video snippets of the robots' capabilities triggered excitement and a desire to see more.
  • Behind-the-scenes glimpses of the Robosen booth created a sense of exclusivity and a desire to be part of the action.
  • Interactive polls and contests fueled engagement and a sense of community.

Results

By implementing a strategic visual campaign aligned with DOSE™ principles, Roboten likely achieved significant success at CES, including:

• Increased brand awareness for Robosen and their innovative robots.
• High foot traffic at the Robosen booth, attracting attendees eager to experience the robots firsthand.
• Significant social media engagement, generating buzz and excitement online.
• Potential media coverage highlighting Robosen's groundbreaking technology.

Roboten's strategic use of digital visuals, a well-planned launch campaign, and the DOSE Method transformed their CES presence. Compelling key art, an immersive booth experience, and engaging social media content effectively communicated the excitement and potential of their robots, solidifying their position as a leader in the robotic entertainment industry.