Radiant Mortgage - A Modern Digital Experience for Homebuyers

The Project

Radiant Mortgage, a trusted mortgage brokerage, is dedicated to making the home financing process as smooth and transparent as possible. Our partner Defining played a key role in rebranding. While we worked to elevate Radiant Mortgage's digital presence and marketing efforts, they partnered with us to develop a full suite of assets, including a redesigned website and marketing materials. Our goal was to create a seamless, user-friendly experience that simplifies mortgage information and engages potential clients through compelling digital content.

Website

The website redesign focused on creating a streamlined user experience that made mortgage information more accessible. We developed a structure that clearly outlined mortgage options, provided educational resources, and facilitated direct engagement with mortgage professionals. Features such as intuitive navigation, interactive tools, and a mobile-friendly design ensured that users could easily explore loan options, calculate costs, and connect with experts.

Website Visuals

To maintain brand consistency and scalability, we created a comprehensive UI component sheet. This allowed Radiant Mortgage to expand their website and digital presence without requiring additional design assistance. Key elements included:

• Color Palette & Typography: Warm tones inspired by sunrise imagery, reflecting optimism and guidance.
• Imagery: A blend of real-life family moments and illustrated icons to humanize the mortgage process and make information digestible.
• Animated Elements: A dynamic animation of the Radiant Mortgage icon was introduced to add a subtle but engaging brand touch.
• Iconography & Illustrations: Simple, clean graphics that complement the text, making complex financial topics more approachable.

Sales Assets

Following the DOSE Method, we developed marketing and educational materials to engage potential clients at every stage of their mortgage journey. High-impact ads captured attention (Dopamine), informative content built trust (Oxytocin), and in-depth resources like infographics and an e-book empowered buyers with knowledge (Serotonin).

A breakdown of these assets:

• Retargeting display ads to bring users back to the website.
• Landing pages with mortgage insights and tailored resources.
• An email newsletter to educate, build trust, and maintain engagement.

By ensuring all assets aligned with Radiant Mortgage’s refreshed brand identity, we created a seamless and engaging user experience across every touchpoint.

Conclusion

The collaboration between Radiant Mortgage, Defining, and us successfully transformed the company’s digital presence. Defining established a refreshed, compelling brand identity, while we executed the strategic design and development of all digital assets, marketing materials, and interactive tools. The redesigned website and accompanying resources not only reflected the new brand identity but also improved user engagement and lead generation.

With a scalable UI system in place, Radiant Mortgage is now equipped to expand its online offerings while maintaining brand consistency. The project stands as a testament to how thoughtful design and strategic execution can enhance customer experience and business growth in the financial sector.

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