Data Driven Marketing
CRISPx launches marketing campaigns to help tech companies differentiate themselves from their competition. Through our high-impact digital marketing solutions, you can build brand awareness, generate more loyal customers, and increase your revenue.
Think, Create, Grow.
Nothing is more important for the success of your business than getting the word out. Specialized marketing efforts can help create awareness among potential clients and promote brand loyalty among your existing clientele. Based in Orange County, our marketing team in Newport Beach will help establish your brand in your industry.
1. Research
Accurate and thorough information is the foundation of all successful business ventures because it provides a wealth of information about prospective and existing customers, the competition, and the industry in general. It allows business owners to determine the feasibility of a business before committing substantial resources to the venture.
2. Determine Audience
Today, brands understand the importance of targeted marketing. Facebook and Google’s massive growth stems from their ability to sell hyper-targeted advertising. Audience analysis allows brands to gain a deeper understanding of their current and potential customers to improve marketing strategy, customer experience, and brand perception.
3. Develop Marketing Communications Strategies
Marketing communication is how you stay in touch with and convey important information about your company to your customers. A good marketing program targets prospects at all stages of your sales cycle. Communication vehicles can include newsletters, websites, e-mail correspondence and other written materials. The content and design of these pieces of communication must meet the objectives of educating, encouraging action or building brand awareness.
4. Creative Development
The creative process can really be looked at as more of a shaping process than a process of pure creation. Responsible marketing begins with the foundation data and uses it to tell a story: why this product will or won’t fit a market, why such-and-such market is underdeveloped, why there is or isn’t more potential. The creative process ends when a product is created: a tangible offering of data to enter a communication channel and affect the marketplace.
The CRISPx Difference
We are dedicated to helping tech companies make their mark in their respective niches. With a killer creative team, a data analytical approach, and decades’ worth of experience, CRISPx knows what it takes to drive your brand to the top. Our award-winning marketing services – branding, web design, and product development – will keep you one step ahead of the competition.