Problem & Project

A logo is the central, identifiable visual element that helps customers discover, share and remember a company’s brand. Aligning a logo with a brand’s vision is of the utmost importance, and when it begins to become unaligned, it’s time for a rebrand. It’s because of this reason that Channel Bakers approached us to redesign their branding materials.

Let us walk you through our process.

Logo

With Channel Baker’s focus on growing web-based companies and services, a cloud shape was a natural progression. To further directly connect to the brand, the companies initials have abstracted into forming the cloud shape.

Brand Guidelines

A thorough brand guideline ensures brand consistency throughout any collateral you produce – no matter who created it. The guidelines contain all the necessary information to create whatever your company needs. Whether it be a website, advertisement, internal memo, or whatever else, this little document will make your life a breeze.

Applications