Radix

Industry
Brand Development and Website Design for a Mortgage and Real Estate Sales Company

Project
Mortgage and real estate’s marketing and sales strategies may have changed more than any other industry since the invention of the internet. That’s why it’s important you choose an agency well versed in traditional and interactive marketing strategies. We helped this client to build a brand and grow website traffic to over 10,000 visitors per day.

Situation
A mortgage and real estate sales company that specializes in property in Southern California. They also offer consulting and insurance services.

Our Client’s Position when we first met
They were using outdated traditional marketing methods coupled with a down economy and were looking to increase the number of leads to close mortgages on more properties.

Actions
CRISPx developed a strategy with these goals in mind
– Create a brand for the building so that it could stand out in a saturated market
– Create a web presence so that they could be found increase lead generation
– Provide a better system of capturing cold leads and gathering their information in order to contact potential buyers for an appointment

Created, developed and launched a website with the following
– Contact form linked to an email address created for specific financial products
– Full interactive mortage calculators and tools
– Traditional and interactive marketing plan created specifically to drive qualified leads back to the website
– Optimized the website for search results (SEO)
– A mobile version of the site so that people with smartphones could view the site with ease
– Online loan application

Results
Following are the results from the date of launch to current numbers:
Website recieves over 10,000 visitors per day