SOM Aesthetics - A Brand Transformation
We partnered with SOM Aesthetics to develop a comprehensive brand strategy that included a timeless visual identity, a focus on natural beauty, personalized care, and an appeal to a discerning clientele.
We partnered with SOM Aesthetics to develop a comprehensive brand strategy that included a timeless visual identity, a focus on natural beauty, personalized care, and an appeal to a discerning clientele.
SOM Aesthetics, a leading aesthetic medicine practice founded by Dr. Saami Khalifian, sought to establish a distinct brand identity that shifted the focus from Dr. Saami as an individual to SOM Aesthetics as a brand house. This required a delicate balance of honoring Dr. Saami's expertise while creating a brand identity that could stand on its own and encompass the entire team and range of services.
CRISPx developed a comprehensive brand strategy that included:
We began by creating mood boards and initial draft concepts to explore different visual directions and establish the brand's aesthetic. These mood boards served as inspiration for the logo and identity design, color palette, typography system, and photography guidelines.
The final logo and identity design for SOM Aesthetics is a sophisticated and modern visual representation of the brand's commitment to excellence and natural-looking results.
The color palette for SOM Aesthetics is a harmonious blend of primary, secondary, and complementary colors that evoke feelings of tranquility, sophistication, and natural beauty.
The typography system for SOM Aesthetics is a carefully curated selection of fonts that convey elegance, clarity, and professionalism.
We developed a calming color palette that complements the existing building décor and wall coloring, creating a cohesive and luxurious atmosphere. The soft, muted tones evoke a sense of tranquility and serenity, enhancing the patient experience and reinforcing the brand's commitment to natural beauty.
The photography guidelines for SOM Aesthetics ensure that all visual communications are consistent with the brand's aesthetic and tone.
We created visually compelling and consistent social media profile headers for SOM Aesthetics to make a strong first impression and reinforce their brand identity across all platforms. We also provided a suite of easily editable social media templates to empower their marketing team to create engaging content.
We developed a comprehensive verbal identity for SOM Aesthetics, including a mission statement, vision statement, and key principles that guide their communication and patient interactions.
We extended our expertise to develop sub-brands for SOM Aesthetics, including the SOM Aesthetic Arts Academy and SOM Skin Core. This involved creating distinct yet cohesive visual identities that maintained consistency with the overarching SOM brand while catering to the unique offerings and target audiences of each sub-brand.
We created a unique logo, brand ownable elements, digital profile badges, stickers, and branded digital backgrounds for the SOM Aesthetic Arts Academy.
We developed logo variations, a consumer-facing PDF guide, branded display cards, and branded social templates for SOM Skin Core.
Throughout the branding process, we leveraged the DOSE Method to evoke specific emotions and create a holistic brand experience: