You build theproduct.We build thedemand.
Guides, checklists and playbooks for engineer founders who make hardware. From before launch through growth: consumer electronics, robotics, space and defense, computers and components.
Is your story ready to sell?
A free checkup of your site and story. We show where buyers get confused, stall or leave, and what to fix first.
What's stuck? Start here.
Three problems we see most in hardware, plus the tools that fix them.
The launch falls flat
The product is ready, but the story isn't. Story, message, prelaunch pages, waitlists, Kickstarter and CES prep.
Growth stalls
Sales jump at launch, then fade. How to keep demand going with social, ads and a steady plan.
People don't get it
Your site reads like a spec sheet, so buyers move on. How to say what it does and why it matters.
Getting found in AI search
AEO: how buyers find hardware in ChatGPT and other AI tools, and how to show up in the answer.
Your brand, ready for AI
BRAND.md, agent instructions and prompts, so every AI tool your team uses writes in your voice.
Proving it worked
Benchmarks, monthly ROI reports and how to tell which marketing actually moved sales.
Latest resources.
Kickstarter prep checklist for hardware founders
What to have ready before the campaign goes live: story, page, waitlist and press.
Prelaunch page and waitlist: what to build first
The simple page that collects buyers before the product ships, and what to put on it.
Why sales fade after launch
The common reasons demand drops in month two, and the plan that keeps it going.
Your product page reads like a spec sheet. Here is the fix.
How to lead with what the product does for the buyer, then back it with specs.
How buyers find hardware in ChatGPT
What AI search looks for before it names a product, and how to be one it names.
What is a BRAND.md file?
One file that tells every AI tool how your brand talks. A starter template you can fill in.
A one-page ROI report founders will read
Set a sales benchmark, then track what marketing added on top of it.
CES prep timeline for hardware startups
What to do 6 months, 3 months and 2 weeks before the show.
Hardware we've launched.
Robots, graphics cards, PCs, storage and defense. See what we did and how it went.
Transformers Optimus Prime Elite by Robosen
Launch campaign for Robosen's Optimus Prime Elite robot, told through product visuals.
Disney/Pixar Buzz Lightyear by Robosen
Launch strategy and campaign for Robosen's Buzz Lightyear robot.
CES: Transformers + Lightyear + K1
Robosen's CES showcase for its Transformers, Buzz Lightyear and K1 robots.
FuzeDrive
Messaging, digital design and campaigns to launch FuzeDrive's storage technology.
XFX: From Zero to Hero
A creative campaign that built the XFX brand in gaming hardware.
EVGA
Campaign and hardware branding for EVGA's PC gaming components.
Syber Gaming: New White Era
Creative and campaigns to launch Syber Gaming's New White Era PC line.
SecureCircle
Brand identity and user experience for a cybersecurity company.
Element U.S. Space & Defense
Brand and identity work for an aerospace and defense testing company.
Need more than a guide?
We plug in as your marketing and sales team, so you don't need a head of marketing. One subscription, four plans.
Launch
Brand diagnosis. Story and message. Brand basics. BRAND.md and AI agent files. Prelaunch page and waitlist. Kickstarter or CES prep.
Grow
Strategy meeting. Social. AEO. Monthly ROI report. Upkeep of BRAND.md, prompts and agent files.
Grow + Ads
Everything in Grow, plus ads management.
Scale
Ads, social, AEO and ROI, plus video, events and trade shows.
90-day minimum, then month to month. Move up or down a plan anytime. Ad spend is billed separately. Or tie our pay to results: above a sales benchmark we set together, you keep 80% of new net revenue and we keep 20%. You pay the fee or the 20%, whichever is higher, never both.
SEE PLANS →Get a free brand checkup.
We work like a brand doctor. The DOSE Method™ finds what's broken, fixes the biggest problem first, then tracks the results.
We email a confirmation link first so we know the request is yours.
